PROJECT NAME
Front/Back's annual Halloween soirée
CLIENT
Don Julio
October , 2023
Project description
Front/Back’s annual Halloween soirée on October 28, 2023, surpassed expectations with the generous sponsorship of Don Julio. The objective was clear: immerse attendees in the allure of the Don Julio brand, ensuring a lasting impression of their exceptional products.
Objectives
The campaign encompassed the following tasks:
- Submerge attendees in the Don Julio brand experience.
- Amplify sales and brand visibility.
- Execute a Halloween-themed event with a focus on creativity and engagement.
Approach and Implementation
PRE-EVENT
- Conducted a thorough recce for optimal event coordination.
- Engaged in strategic social media promotion on partners’ channels.
- Executed seamless event setup with striking venue branding and visibility.
- Managed promoters strategically to amplify sales.
- Introduced captivating Don Julio-themed photo ops and eerie skull boards.
- Utilized various branding elements such as signages, neon lights, and cobwebs.
- Deployed a dedicated media team for photography and videography.
- Generated a comprehensive post-event report for evaluation.
- Conducted a feedback survey for valuable insights.
Results:
DELIVERABLES ACHIEVED:
- Successfully engaged promoters for sales amplification.
- Implemented impactful branding with spooky photo ops and themed boards.
- Utilized various media channels for photography and videography.
- Despite this challenge, the brand’s visibility was all-encompassing, leading to increased awareness and purchases.
- The event’s extraordinary Halloween setup drew crowds, compensating for any costume variations from the previous year.
- Social media played a significant role, with attendees eagerly sharing their experiences and contributing to the event’s success.