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PROJECT NAME
Tiktok content creator safety campaign
CLIENT
#SaferTogether

Project description

The TikTok Content Creator Safety Campaign aimed to raise awareness and promote the importance of user safety on the TikTok platform. The campaign focused on the Somali market and utilized Instagram, Facebook, and TikTok as the primary channels. Two influencers were engaged to lead the campaign and educate users on the privacy, security, and well-being features available on TikTok.

Event Description

The #SaferTogether Campaign was driven by influencers to sensitize TikTok users and content creators about the significance of their safety on the platform. The influencers highlighted the various features within the TikTok app that empower users to manage their privacy, security, and well-being effectively. 

Scope of Work

The campaign encompassed the following tasks: 

  1. Influencer Selection: The team scouted for influencers in Kenya and Somalia who were well-suited to deliver the campaign message effectively. 
  2. Influencer Recruitment and Management: The selected influencers were recruited and managed throughout the campaign, ensuring their active participation and alignment with the campaign objectives. 
  3. Content Co-Creation: The team worked closely with the influencers to review and co-create content that effectively conveyed the message of user safety on TikTok.
  4. Monitoring and Reporting: The campaign progress and performance were continuously monitored, and a comprehensive report was prepared to evaluate the campaign’s impact. 

Results:

While the specific results are not provided as the campaign is still running , the success of the TikTok Content Creator Safety Campaign can be measured based on the following potential outcomes:

– Increased Awareness: The campaign aimed to raise awareness among TikTok users about the importance of safety and the available features to manage privacy, security, and well-being.

– Influencer Engagement: The campaign’s success can be assessed by the level of engagement and participation from the influencers involved, as they played a crucial role in delivering the campaign message effectively.

– Content Quality: The quality of the co-created content can be evaluated based on its ability to educate and inform TikTok users about safety measures and empower them to utilize the available features.

– Campaign Reach: The campaign’s reach and impact can be measured by analyzing the number of impressions, engagements, and interactions generated across the campaign’s social media channels.

Overall, the TikTok Content Creator Safety Campaign successfully aimed to sensitize TikTok users and content creators about the importance of their safety on the platform. By engaging influencers and leveraging social media channels, the campaign sought to educate users about the available safety features and encourage responsible use of the TikTok app.